Daimler Truck North America (DTNA) is a leader in creating vehicles that make up the backbone of the global economy. These vocational vehicles include brands such as Freightliner, Western Star, and Thomas Built Buses. The Custom Hardware and Electronics Configurator (CHEC) allows electrical engineers to quickly upfit their fleet of vehicles with custom logic and hardware.

One of the challenges in designing CHEC was creating a tool that was capable of working with a wide variety of vehicles that each have their own electrical architecture and physical limitations. It was important to build a product that intelligently works within these confines so that engineers can focus on more important tasks.

Regular consultation with users helped to shape an intuitive product that saved customers time, money, and delighted them along the way. Some notable examples include: enabling users to create and edit custom logic rapidly, designing interactive illustrations that visually match what the user sees on their physical vehicle, providing a guided-configuration to demystify a complex task and complete it in just a couple easy steps, and creating an array of animations to ease the pain of CHEC's loading time.

The Missouri Poison Center plays a pivotal role in safeguarding the health and well-being of individuals across the state. By offering immediate assistance and expert guidance in cases of poisoning emergencies, the center provides invaluable support to both the public and healthcare professionals.

One significant hurdle they faced was users encountering areas with poor or no cell service, particularly in remote locations where poisoning incidents often occur. Additionally information was difficult to find and decipher on the outdated website. A crucial metric for the center's sustained funding relies on users discovering and dialing the center's hotline.

The final product featured a fundamental restructuring of the website's architecture and layout, new iconography and graphics aimed at improving information readability and discoverability, and a progressive web application enabling users to access the website seamlessly from any location, even in areas with limited internet connectivity.

Furthermore, a poster detailing poisons and antidotes for healthcare providers was created, along with a style guide aimed at fostering brand alignment.

Check out the Missouri Poison Center case study

Scientific Technologies Corporation (STC) is on the front line of the battle against infectious diseases using innovative technology solutions to create a healthier future.

STC was poised to expand the company into a wide variety of different fields with technological innovation beyond health analytics, and needed a brand to reflect their ambitious new vision.

The new logo mark exemplifies sophistication, innovation, and movement; yet remains solid and refined, authoritative and sleek. It utilizes an elegant simplicity that's appropriate for a brand that's well established in its field, but it doesn't limit it to any single scientific discipline or technological direction.

This strategy was attractive for a forward-thinking company like STC. The methodology looks beyond current trends in the industry by adopting a strong typographic approach that communicates an understated confidence. It allows them to grow using a classic, timeless style.

A consumer-facing application and multiple B2B applications were designed to assist health providers and government officials in monitoring vaccination status and addressing immunization gaps among patients.

Check out the STC case study

SigmaSense, known for creating the industry's most advanced hover and touch-screen technology, needed a new website and brand strategy to reflect their innovative products. At Northwest Media Collective, we revamped their inconsistent color scheme, typography, and information architecture to align more closely with user expectations.

Neon blues and reds were leveraged with stock imagery and typography to emphasize the powerful and dynamic nature of the 3D touch technology. Additionally, we streamlined the website, making it easier for users to find information about SigmaSense's products and contact a representative.

Diane's Tank Removal is a woman-owned business enterprise (WBE) specializing in underground fuel storage tanks. It was important to Diane that the company maintains it's commitment to thorough and well-thought plans that preclude all operations and that the logo reflects those values. The mark utilizes lines reminiscent of a schematic. It demonstrates a professional authority to the work that customers know Diane brings.

The website carries the underlying concept behind the brand design by leading the user through each "step" of what makes Diane's Tank Removal special. Animation enhances the experience by emphasizing the systematic approach of Diane's Tank Removal.

Daely's race record speaks for itself: Over 60 Amateur Podiums, 2 Class Championships and 5 different “Rookie Of The Year” awards. Unfortunately, his old logo and website couldn't keep up with his excellent career. With the brand redesign, the logo demonstrates speed and power with a sleek, geometric design.

The new website incorporates a stunning background video on the landing page that shows off Daely's racing skills along with imagery similar to that seen on a car's dash console.

Other Orb is dedicated to conveying the wonders of the universe and envisioning a more inclusive world on Earth. However, their previous brand identity fell short of this ambitious vision. To better align with their goals, they requested a complete rebranding, which included a new logo and updated materials such as business cards and letterheads.

The new concept embodies the three core aspects of Other Orb's mission: science, exploration, and inclusivity. These elements are represented by interconnected spheres, symbolizing togetherness, cooperation, and the dynamic nature of the brand.

The design features a geometric and mathematically gridded structure, bright colors, and a subtle Moiré effect, reflecting a brand that is both scientifically oriented and engaging. The rounded typographic ligatures add a welcoming touch to the logomark. Other Orb was thrilled with the new brand direction and appreciated the thoughtful consideration that went into the concepts and materials.

Musashi is a classic Japanese novel by Eiji Yoshikawa set during the feudal era about the most renowned swordsman in the land, Myamoto Musashi. Given the popularity of the book, it was important to keep the design conceptually significant to the story to justify a redesign.

The novel is about love, deceit, loneliness, honor, and violence. These elements were incorporated in and throughout the book by utilizing minimalist layouts and stark contrasting imagery. The design choices are a reflection of the themes of the novel and are meant to enhance the reader's experience more than the first-edition novel had through contextually significant illustrations throughout the book and japanese calligraphy to accompany the English text.

Austin 360 is an Austin, Texas based company that offers a guide featuring music, event listing, and area recreational activities. Austin 360 wanted to make it easy for their target audience to not only find events, but host their own.

They commissioned us at WeAreWilliam in Flagstaff, AZ to create an app that incorporated these tasks with the user experience in mind. In collaboration with Tommy and Danielle O' Connor, it began with detailed wireframing of user flows before creating a cross-platform design that was fresh but also familiar to the user based on their device.

Deckers Brands sends out millions of emails to subscribed users every month. For this reason, it was critical to make sure users were given an optimal experience. Ensuring a good experience is time consuming and requires extensive communication between designers and developers.

The Email Guidebook serves as a companion for designers and developers alike, a reference of easily digestible information in the form of minimalist graphics and typography. It includes contemporary email best practices and general work-flow advice.